Is SEO Dying? Google Sparks Debate Over Its Future in the Age of AI “SEO is dying.” It’s a claim that keeps returning, and now, Google itself has sparked fresh concern. With AI transforming the way search results are delivered, many are questioning whether traditional SEO strategies still matter. The truth? SEO isn’t going anywhere—it’s…
Introduction to Vector Databases and AI: Boosting SEO for Smarter Results Imagine having a tool that understands content like a human, but at the scale of a machine. That’s the promise of vector databases paired with AI for SEO. Unlike traditional databases, these systems organise data as numerical representations, or “vectors”, uncovering patterns and meaning…
Google Podcast Explores the Truth About SEO Expertise and Industry Challenges SEO expertise has always been a debated topic, but what does it truly mean in practice? A recent episode of Google’s “Search Off the Record” podcast sheds light on this question. It discusses the nuances between seasoned professionals and emerging talents, while addressing common…
10 SEO Strategies and Practical Tips to Stay Ahead in 2025 Search engine optimisation has never been more important. In 2025, the rules are shifting fast. With AI shaping search, E-E-A-T evolving, and competition for visibility rising, staying ahead demands more than guesswork. This post shares strategic insights and actionable steps. If you’re serious about…
How to Identify and Fix Indexing Problems Caused by JavaScript JavaScript plays a big role in making websites interactive. But for search engines, it can be tricky. Google’s Martin Splitt recently shared practical tips for spotting and fixing indexing problems caused by JavaScript. These insights can save your site from missing out on valuable search…
5 Enterprise SEO and AI Trends You Need to Watch in 2025 As we edge closer to 2025, the connection between enterprise SEO and AI is becoming impossible to ignore. Businesses relying on outdated methods risk being left behind as search engines and user behaviours evolve. AI isn’t just supporting SEO—it’s transforming how businesses optimise…
How to Confirm and Fix JavaScript Indexing Issues with Google’s Guidance JavaScript can make websites dynamic, but it often creates challenges for search engines. Google recently shared tips to help webmasters pinpoint if JavaScript is causing indexing problems. These insights aren’t just helpful—they’re essential for maintaining visibility in search results. Here’s why it matters and…
5 Enterprise SEO and AI Trends That Will Define 2025 Search engines and AI are redefining how businesses connect with their audience. By 2025, this relationship will only grow more important. Companies will need to adapt swiftly to shifting search behaviours, advancements in AI, and rising expectations for personalised experiences. In this post, we’ll cover…
Google AI Overviews Now Appear in 18% of Publisher Queries: What It Means for You Google’s AI Overviews are making waves in search results, showing up in 18% of publisher-related queries. For content publishers, this marks a significant shift in how visibility may be impacted within search rankings. With AI-generated summaries occupying prime real estate,…
Google Explains 404 Errors and Redirects in Search Console: Key Updates for Website Owners Understanding how Google handles 404 errors and redirects is crucial for maintaining website health. Recently, Google clarified how Search Console validates these issues, shedding light on key aspects like reprocessing, site migrations, and the context behind error evaluations. These updates aim…